A new magazine

I've been spending the last two weeks immersed in putting together the 'preview' issue of Total Content and Media magazine. Does that sound like a mouthful of a name? Well, it had originally been dubbed Total Media, but the publishers were asked to cease and desist by a media buying group of the same name.

Here's a link to the site: http://www.totalcontentandmedia.com/

Some highlights: An article about Google and advertising (co-written by me and contributor in the Netherlands, Erik Vlietinck). Again on Google—via their YouTube acquisition--we've also got an interesting analysis about monetising social networks by James Enck.

China is the focus of two stories, one on IPTV developments (surprise! some major hitches!) and another on Motorola doing battle with pirates by becoming a music label.

The ad industry is being hit in more ways than one with the digital revolution. Here
we look at one of the more painful: agencies are moaning that they don't have what it takes in the talent department to compete in emerging digital markets.