Interesting - but not for the article

My eye was caught by an article on US website Cellular-News, reporting that one in ten US mobile subscribers now have a music enabled mobile phone. Interesting though this is, skipping to the bottom is what caught my eye:

del.icio.us
digg
furl
magnolia
reddit
spurl
blinklist
Y!

Never before have I seen so many invitations to share a link. It makes me think that social search MUST be on the verge of really being something big - but it also makes me think a fallout is just around the corner....