WARC News - WARC.com
Research for the Advertising Association yearbook compiled by WARC noted that for the first time in 2006 internet advertising in Great Britain exceeded 10% of the total. As they estimated advertising expenditure in Great Britain as £19 billion in 2006, this is nearly £2 billion online!
Television was still the biggest element of spend, followed by Press (inc newspapers and magazines), but both saw falls in their share.
This is good news for Internet marketeers because this indicates that Internet advertising can be profitable. These figures mill entice more people to try online their hand a online advertising.
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