Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring

Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring
Advertising in the digital arena is one of the hottest subjects around at the moment, especially as we observe numerous reports of falling value of and importance for traditional media. Microsofts aquisition of aQuantive is yet another demonstration of just how seriously the major IT players are taking the opportunity to become media (or at least advertising) companies, coming as it does hot on the heels of Googles aquisition of Doubleclick.

Another demonstration of this shift comes from the Magazine Publishers of America who have noted 57 major digital initiatives in Q1 2007, ranging from blogs to podcasts to video to UGC. For a full list of those noted, visit the MPA website