Monday, February 05, 2007

Attila Gazdag, Euro head of Disney Internet, is gone

Just a short note to say that Attila Gazdag has resigned from Disney. Gazdag had been the vice president and managing director of the Walt Disney Internet Group in Europe, and has been with the company since 2001.

A spokesperson tells me that Gazdag's last day was Friday last week and that she does not know where he is going.

And it's not exactly clear why he left, either, although the Disney Internet Group is most certainly in a state of flux right now: Disney had a rude awakening last year when it realised that many youthful surfers out there were congregating around non-Disney web sites for their Internet entertainment. The company's currently in the middle of revamping its own home page, incorporating things like user-generated content, in order to try to win those kids back.

It's a little confusing how Disney organises (or rather, how it does not organise) its digital strategy overall--there is the Walt Disney Internet Group, there is Disney Online, and there are the web properties for all the different Disney subsidiaries such as ABC and the film studios; then there are different digital products sold online as well as through physical media. Reporting lines for all of this have never been completely clear.

The company is going to report its quarterly results on Wednesday, which may shed some more light on Disney's digital story.

Perhaps therein lies some answers for why Mr Gazdag is with Disney no longer.

Anyone out there with some info please get in touch with a comment below....

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1 Comments:

At Monday, 05 February, 2007, Blogger ingrid said...

Update: a colleague in Terrapinn's conference division tells me Gazdag is not in fact leaving Disney but making an internal movement. I have not had a call back about this to confirm exactly what he is doing.

A replacement has not yet been announced. Could Angel Gambino, who has recently left as the head of MTV's digital strategy in Europe, be in the running?

 

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