Tuesday, March 20, 2007

So what happened to the digital revolution?

The IHT reports that a recent survey of global magazine and newspaper executives at Magazine 2.0, in Hannover last week found only a few were making more than 3% of their revenues from digital. And unsurprisingly that most revenues that are being made are from advertising and subscription referrals, not from direct content sales.

Philippe Hautrive, EVP for business operations at Hachette Distribution Services speculated that this would change once consumers embrace a handheld viewer of magazines and newspapers, but surely this isn't true? The recent experience of the MP3 players seems to demonstrate that given the choice consumers prefer to have their music and their mobile phone as a single device, but I doubt many are going to want to carry a mobile phone / device large enough to read a newspaper on....