The Daily Telegraph offers free print ads to online recruitment advertisers - Brand Republic News - Brand Republic

The Daily Telegraph offers free print ads to online recruitment advertisers - Brand Republic News - Brand Republic

OK, so it may be a short term initiative, but how the tide has turned. It wasn't so long ago that publishers gave away presence on their website to clients who booked in print, but now the Daily Telegraph has turned the tables offering free print advertising in return for placing a recruitment listing.

I don't know what the Telegraph online recruitment ratecard looks like, but I would presume the value add is worth more than the purchased product!